The eye tracker was used to extract the design factors in the bronze mirror with arc pattern and inscription in order to design and develop creative products in the new cultural and creative era. An eye movement experiment was conducted to analyze the visual hot spots of 20 subjects watching the mirror. Subjects’ interest areas in the mirror were then divided according to experimental data. The main interest areas were determined by analytic hierarchy process, and the dominant and invisible design factors were extracted by induction and deduction methods . The extracted factors were applied to the design of a cultural and creative product, and it was compared with other cultural and creative products. The possibility of extracting design factors from cultural relics by eye trackers was verified by experimental data.